Phone: 905-940-6610 Toll free: 877-940-6610

SALES TRAINING

Free, introductory sales training

Not sure what sales training course is right for you? Choose a free, introductory sales seminar session with sales coach Wolfgang Franke, President & Chief Executive Officer of Words at Work Advertising & Marketing.

The 30-minute consultation is provided by phone. Ask any question on selling skills training, cover any topic on communication training. At the very least, you will have something you don’t have now – a second opinion on what marketing sales courses you need to improve the closing rate of your sales team or an individual sales rep. Plus you will have at least a handful of sales team training tips you can apply immediately.

Why you need more sales coaching, not more sales collateral

I would be happier about our successful ad campaign if it was me that hired the ad agency.
"I would be happier about our successful ad campaign if it was me that hired the ad agency."

When sales reps tell you that they can’t succeed without sales collateral – what they are really saying is that they don’t know how to close a sale. You can prove this by asking the sales rep to make a pitch without marketing sales collateral. They can’t.

A top sales representative doesn’t rely on sales collateral because he/she knows the objective is to connect with the prospect, not distract them with a slick brochure that:

  • sucked valuable dollars out of the marketing budget
  • took months to produce
  • was out of date within months of being printed
  • gets limited distribution, which means most of the sales brochures ended up in unopened boxes, waiting for the day when somebody says, “let’s do a new sales brochure”

Think about it.  What's more likely to improve the closing rate of your sales team?  Another brochure or sales training that reveals – and addresses – the weak points in your sales team.  Learn more by ordering our free, 30-minute introductory sales seminar.  Call now (905-940-6610) or contact us online.