//*--------------------------------------------------------
//* ADMONITIONS for side bar.
//*--------------------------------------------------------                            
                        
var head = '<span class="TextTESTHEAD">&ldquo;';
var body = '&rdquo;</span><br><span class="TextTESTIM">&ldquo;';
var sig1 = '&rdquo;<br><em><strong>&ndash; ';
var sig2 = '</strong></em></span>';
var sp1  = '<img src="../images/spacer.gif" width="5" height="';
var sp2  = '" border=0><br>';
var vtop = 1;  //* Vertical height after after side menu and before quote - Can vary with each quote and lenght of page content.
var vbot = 23;  //* Vertical height after quote so it doesn't bleed into the orange boxes.
 
//*************************************
//* ARRAY for Admonitions
//*************************************

	var p=new Array(); 	
	var ix =-1;  	

	p[ix = ix + 1] = "Want your sales team performance to improve instantly?  Identify who is a farmer and who is a hunter – and then put them in those roles.";
	
	p[ix = ix + 1] = "If a client care rep can sell more to existing customers than a sales rep can sell to new prospects, why do so many companies have no client care reps?";
	
	p[ix = ix + 1] = "How much more money could you make by simply taking the time to pre-qualify prospects (and customers)?  Plenty.";
	
	p[ix = ix + 1] = "Investing in marketing collateral was a great idea – in the 1970s.  Today, it is an all-too-common waste of valuable marketing dollars.";
	
	p[ix = ix + 1] = "Understand the pain/price balance – for a lower price, the customer will absorb a lot of pain; for a higher price, the customer expects little or no pain.";
	
	p[ix = ix + 1] = "If your marketing manager can’t pass the elevator test (and most can’t), don’t be surprised if your sales reps are equally inept.";
	
	p[ix = ix + 1] = "What if you could do market research for less than $50 a day?  You can.";
	
	p[ix = ix + 1] = "Men want to win, women want to bond.  Yet most companies treat all customers the same.";
	
	p[ix = ix + 1] = "If you can’t identify your unique selling point, how can the customer?";
	
	p[ix = ix + 1] = "Being BIG in one tightly defined market is far better than being small in multiple markets.";
	
	p[ix = ix + 1] = "Avoid the plague of <i>equalism</i> – treating all prospects and customers the same. They are not all the same. You need to identify your best prospects (and customers) – and then devote the majority of your resources to those targets.  That’s marketing planning.";
	
	p[ix = ix + 1] = "You probably think a marketing plan describes what you know.  It does, but it is equally important to identify what you don’t know.";
	
	p[ix = ix + 1] = "Being on the internet – and being found on the internet – are two very different things.";
	
	p[ix = ix + 1] = "Ignorance about the role – and value – of a tag line is the most common reason why so many tag lines are hopelessly bad.";
	
	p[ix = ix + 1] = "Before you approve that ad with a clever headline based on a colloquial phrase understood by English-speaking customers, remember that close to half of your prospects won’t understand the phrase because English is their second language – or they don’t speak English at all.";	 

	p[ix = ix + 1] = "A few years back, the good folks who market Las Vegas thought they could expand their market by transforming the world’s sin capital into a family friendly attraction.  This all-things-to-all-people was a complete disaster and Las Vegas returned to its roots with marketing perfectly summed up by this tag line:  what happens in Las Vegas stays in Las Vegas.";

	p[ix = ix + 1] = "The next time your marketing staff say it is not possible to introduce new ways to sell your product or service, tell them about carrots.  For a long time, the only way you could buy carrots was in a bunch held together by an elastic band.  Then a savy marketer recognized that you could differentiate by trimming the stock, washing the carrot and bagging it.";

	p[ix = ix + 1] = "Why are we now seeing ads for “spreadable” butter. Because somebody looked at a problem that has frustrated consumers for years – butter does not spread easily – and came up with a solution.";

	p[ix = ix + 1] = "Most of us saw this new thing called the Internet.  Just one person saw how the internet could transform the auction – an age-old marketing technique – into the e-auction.";
	
	p[ix = ix + 1] = "<b>Super heroes versus everyday heroes</b><br>Men aspire to be super heroes. <a href='fem-intro.asp' class='admon'>Women</a> aspire (by necessity) to be everyday heroes. Understanding this fundamental distinction is important if you want to market effectively to women.";
	
	p[ix = ix + 1] = "<b>When the going gets tough...</b><br>In a tough market, you have to earn business from increasingly tough customers thirsting for information on what is the best purchase. Quench that thirst and you will jump ahead of the many competitors who used to pick up sales by default, but now struggle because their \"say-nothing\" marketing is ignored, or rejected, by a much more discerning consumer.";
 
 	sADmonition = "<span class='admonition_title'>AD-monition</span><BR><img src='../images/spacer.gif' width=5 height=6 border=0><BR>"
 	 
	var pcount =  p.length  // no. of array elments

if (thefile.substring(0,"home".length) != "home")	{

	var theindex = getCookie("anecdote");  
  	if (theindex == null) {
  		theindex = get_random(pcount);  // get random anecdote the first time
  	} 
 	theindex = parseInt(theindex);  // Converts string to a number
 	
 	var iy = theindex + 1;
 	if (iy >= pcount) {iy = 0}; 
 	sAnec = p[iy];
 
 	setCookie("anecdote", iy);
 
	document.write(sADmonition + sAnec );	
} 

function whichTest(count) {
//* Count is the number of itmems in the array - 1.
	count = count - 1;  //* because array is from [0] to [n]
    var ranNum= Math.round(Math.random()*  count );
    return ranNum;
}
	
function get_random() {

    var ranNum= Math.round(Math.random()*4);
    return ranNum;
}